“Past financial, scientific and cultural processes have created the upland landscapes of Wales. Despite over 70 years of government financial inducement to plough, drain, re-seed, heavily stock or blanket with alien conifers in an ill-considered and often hopeless pursuit of profit, and being deluged in acidic pollutants since the start of the industrial revolution, the Welsh upland landscapes, often without the benefit of any landscape protection designations, still retain a quality the envy of much of the world. “Deep Wales” has in its beauty the ability to attract a young creative class of entrepreneurs to bring new financial prosperity to its towns and to refresh and nourish the social and psychological needs of our now mostly urbanised Western European population. Life in the countryside has been dependant for over 70 years on government subsidy payments. No post Brexit scenario paints a profitable future for sheep - its current mainstay. Without support payments land prices will decline, encouraging blanket afforestation with conifers. Rewilding through abandonment in a landscape now dominated by acid-rain-loving grasses is equally unattractive and the loss of an important farm-based culture is entirely undesirable. If a new young and dynamic land managing community can be created, willing to sell goods we all want – high quality food and timber from a rich and biodiverse land we can relate to, producing clean air and drinking water, with a reduced flood-risk downstream and all in a landscape to refresh us and be proud of, finding the finances to fund this vision should be easy.”

Ray Woods, Botanist